Outsourcing your social media management could benefit your business more than you realise. A dedicated social media manager can save you time, provide new insights into your business, give you access to expert knowledge and save you money.
Nonetheless, deciding when to seek the help of a social media expert can be tough for small businesses and established businesses alike. At what point in your business is it the right time to outsource?
Here’s how to tell if you need a social media manager.
You need more support with your social media
If you’re a small business owner, one of the most time consuming parts of day-to-day digital marketing is social media management. It takes time to produce content and work on the engagement needed to increase your following.
Outsourcing your social media management frees up valuable time for other tasks in your business. It also ensures that you have a focussed approach to social media by working to a clear strategy that supports your business growth. Rather than posting on a casual basis, a dedicated social media expert will tailor social content to align with your other marketing efforts.
You’re looking to take your business to the next level
If you’re an established business and you have been steadily growing your social media, it’s time to start increasing your conversion rate. To continue expanding your reach on social media and transform your following into customers, it’s a good idea to seek advice from a digital marketing expert.
Outsourcing allows you to benefit from the knowledge of a dedicated social media manager without the commitment of hiring a full time employee. You can get tailored help on monetising your social media channels without adding to your payroll.
As social media is always changing, outsourcing to an expert team also ensures that you always stay ahead of algorithm changes and are on top of new trends. A dedicated social media manager will allow you to stay more agile and meet your marketing goals, whatever happens in the wider world.
You have an aggressive growth plan
If you have a set growth plan in place, it is crucial that your social media strategy is fit to help you reach your goals. Outsourcing your social media management will inject new life into your digital marketing strategy, bringing fresh ideas and energy. Dedicated marketing experts will allow you to get the edge over your competitors that wouldn’t be possible with a non-specialist team.
At the same time, a social media specialist will be able to help you create a comprehensive social strategy that supports your growth plans. By coordinating social media, paid advertising, email marketing and more, you can make sure you hit your key targets and show stakeholders you have what it takes to succeed.
When’s the right time to outsource social media management?
For businesses of all sizes, there’s a lot to be gained from seeking expert advice on social media management. Whether you’re just starting out or already have an established social media presence, outsourcing can help free up much needed time and resources, as well as providing a new perspective on your current strategy.
If you have any questions on social media management or are looking for a social media consultation, book yourself in for a power hour with Emilie or check out our digital strategy and social media management packages.