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A New Chapter for Start Up Marketeer

Writer: Emilie Heaney
Emilie Heaney
7 days ago
6 min read

As Start Up Marketeer approaches its tenth anniversary in 2027, we're embracing an exciting new chapter. With a move to the beautiful Isle of W

ight, a refreshed approach to the way we work and a renewed focus on what we do best, there's plenty to look forward to.


They say a change is as good as a rest, and after almost a decade of running Start Up Marketeer, I couldn't agree more.


Over the past nine years, Start Up Marketeer has grown and evolved, supporting businesses of all shapes and sizes with their marketing. We've worked with some fantastic clients, delivered countless campaigns, navigated an ever-changing digital landscape and helped businesses build their brands, reach new audiences and achieve their goals.


But as we approach our tenth anniversary next year, it feels like the perfect time to reflect on where we've come from, what we've learnt and, most importantly, where we're going next.


And I'm delighted to say that the future of Start Up Marketeer is looking brighter than ever.


A Fresh Start on the Isle of Wight


One of the biggest changes for Start Up Marketeer this year has been our relocation to the Isle of Wight.


Having had a connection to the Island for more than 20 years, and with family and a home here for some time, making the move permanent felt like a natural next step.

And what a wonderful place to start a new chapter!


The Isle of Wight has a thriving business community, full of ambitious entrepreneurs, established businesses and exciting opportunities. I'm really looking forward to becoming more involved in the local business community, building new relationships and helping Island businesses achieve their marketing ambitions.


Of course, whilst our location may have changed, our reach hasn't. We continue to support clients across the UK, delivering digital marketing strategies and campaigns that help businesses reach their audiences, wherever they happen to be.


So whether you're based on the Isle of Wight, the mainland or further afield, Start Up Marketeer is very much open for business.


Back to What I Love Most: Working Directly with Businesses


When I first launched Start Up Marketeer, my ambition was simple: to provide businesses with the marketing expertise they needed to grow, without the expense or commitment of employing a full-time marketing team.


Over the years, the business evolved, and I was fortunate enough to work alongside a talented team of marketing professionals, designers and developers to deliver a broad range of services for our clients.


But as the business approaches its tenth anniversary, I've decided to return to a more personal way of working.


Rather than maintaining a permanent team, Start Up Marketeer is now focused on providing hands-on, one-to-one marketing support, with me working directly alongside my clients.


And I'm genuinely excited about it.


With more than 20 years of experience in the marketing industry, I've always enjoyed getting under the skin of a business, understanding what makes it tick and finding creative, practical ways to help it grow.


For me, the most rewarding part of marketing has always been building relationships with clients, becoming an extension of their business and seeing the difference that effective marketing can make.


This renewed approach allows me to do more of exactly that.


It also means clients benefit from working directly with an experienced marketing professional who understands both the bigger strategic picture and the practicalities of making things happen.


And when a project requires additional specialist expertise, I can still call upon trusted professionals I've worked with over the years.


It's a more flexible, collaborative and personal way of working, with the same breadth of marketing expertise behind it.


A Renewed Focus on Helping Businesses Grow


Alongside our new location and way of working, we've also taken the opportunity to refresh our website and refine our services to better reflect how we support businesses today.


Our focus is on helping small and medium-sized businesses that need experienced marketing support but don't necessarily have the resources, budget or requirement for an in-house marketing manager.


For some businesses, that means having someone to develop a clear marketing strategy, identify opportunities and establish a plan for growth.


For others, it's about having an experienced pair of hands to take care of the day-to-day marketing activities that so often fall to the bottom of an already overflowing to-do list.

And for many, it's a combination of the two.


Our services include:


  • Marketing Strategy & Consultancy: Helping businesses understand their market, identify opportunities and develop a clear, achievable plan for growth.

  • Search Engine Optimisation (SEO): Improving online visibility and helping businesses get found by the people searching for their products or services.

  • Website Content & Management: Keeping websites fresh, relevant, engaging and working hard for the business.

  • Copywriting & Content Marketing: Creating compelling content that builds credibility, communicates expertise and connects with customers.

  • Social Media Marketing: Developing and managing social media activity that builds awareness, engagement and meaningful business relationships.

  • Email Marketing: Helping businesses stay connected with their audiences, nurture relationships and generate opportunities.


Whether you need ongoing marketing management, support with a particular project or simply some expert guidance to point you in the right direction, the approach is tailored to your business.


No unnecessary complexity, no one-size-fits-all solutions and no marketing jargon for the sake of it.


Just practical, effective marketing support designed to make a difference.


Experienced Marketing Support, Without the Full-Time Commitment


One thing that hasn't changed over the past nine years is my belief that great marketing shouldn't be the preserve of businesses with large budgets and dedicated marketing departments.


In fact, some of the businesses that stand to benefit most from professional marketing support are those that don't have anyone in-house to manage it.


Business owners are often brilliant at what they do. They're experts in their industries, passionate about their customers and full of ideas for growing their businesses.


But finding the time to develop a marketing strategy, update the website, write content, manage social media, optimise for search engines and keep in touch with customers is another matter entirely.


That's where Start Up Marketeer comes in.


I work as an extension of your business, providing the expertise and practical support you need, when you need it.


You get the benefit of an experienced marketing professional who can see the bigger picture, develop a strategy and roll up their sleeves to deliver it, without the overheads of a permanent employee.


It's an approach that works particularly well for B2B and service-based businesses, where building trust, demonstrating expertise and developing long-term relationships are so important.


And it's exactly the kind of work I love doing.


Looking Ahead to Ten Years of Start Up Marketeer


It's hard to believe that next year will mark ten years since Start Up Marketeer first began.

A lot has changed in that time, both within the business and across the marketing industry.


We've seen new platforms emerge, algorithms change, search engines evolve and artificial intelligence begin to reshape the way businesses approach their marketing.

But some things remain the same.


Successful marketing still starts with understanding your customers, knowing what makes your business different and communicating the right message to the right people.

It still requires creativity, consistency, strategic thinking and a willingness to adapt.


And, perhaps most importantly, it still benefits enormously from having someone who genuinely cares about your business and wants to see it succeed.


As we look towards our tenth anniversary, I'm incredibly proud of everything Start Up Marketeer has achieved so far, and grateful to the wonderful clients and talented people who have been part of the journey.


But I'm equally excited about what comes next.


A new location. A more personal approach. A refreshed website. A renewed focus.

And the same passion for helping businesses grow that inspired me to launch Start Up Marketeer in the first place.


Here's to the next chapter!


Let's Talk About Your Marketing


If you're a business owner looking for experienced, practical marketing support, I'd love to hear from you.


Whether you're based here on the Isle of Wight or elsewhere in the UK, I can help you develop your marketing strategy, improve your online presence and take some of the day-to-day marketing workload off your shoulders.


Take a look at our refreshed marketing services to find out how I can help, or get in touch for an informal chat about your business and your marketing ambitions.


Let's make great things happen.


 
 
 

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